Toronto, ON – Today, Starbucks Canada and True Patriot Love (TPL) have announced a new collaboration which will help support Veterans’ reintegration to civilian life, by accessing resources to secure future employment. Each year, 5,000 men and women exit the Canadian Armed Forces, looking for the next chapter in their lives. Entering the civilian workforce for the first time can be a significantly challenging transition and many require support to translate military skills into civilian jobs. Through the “Coffee with a Vet” program, Starbucks will provide much needed meeting places for one-on-one networking and mentoring meetings, with Veterans who have successfully reintegrated into civilian life, along with larger scale events, all aimed at leading to employment and support services.
“Starbucks is committed to creating opportunity for those who need it the most and we are honoured to serve our military families at a pivotal time in their lives,” said Rossann Williams, president, Starbucks Canada. “We are proud to be a unique partner of TPL’s in Canada by providing essential meeting and networking locations for Veterans and their families to support them in finding pathways to employment.”
TPL will work in conjunction with Treble Victor (3V) to provide mentorship programs, coordinate organizations and services that support Veterans in their reintegration process, and provide Veterans with the contacts and skills necessary to successfully secure employment outside the military. The collaboration will provide much needed space for networking and mentoring, Veteran family support, and driving awareness for the need for more support in reintegrating our military Veterans.
“We are thrilled with our new partnership with Starbucks Canada promoting the transition of Canadian Veterans into the workforce. There is no better way to thank a Veteran for their service, than to try to be of service to them in return. Our partnership with Starbucks Canada is an innovative way to engage and empower a new generation of military servicemen and women to expand their employment skills and networks,” said Bronwen Evans, CEO of the True Patriot Love Foundation.
About True Patriot Love Foundation
True Patriot Love Foundation (TPL) is a national charity that funds unique programs and innovative research in the areas of Veteran family health and support. We honour the sacrifices of members of the Canadian Armed Forces, Veterans and their families by bridging the gap between military and civilian communities, hosting multinational symposiums and organizing ambitious global expeditions. Since 2009, TPL has committed approximately $15 million to support military charities and research on physical health and rehabilitation, mental health and wellbeing, and innovation across Canada. For more information, visit www.truepatriotlove.com.
About Treble Victor
Treble Victor is a group of ex-military leaders whose mission to enable members to achieve their full potential in the marketplace, through our common values, teamwork, mentorship and our network’s connectivity.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.ca and the Starbucks Newsroom at www.news.starbucks.com.